Category: Decoding Digital Narratives
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Shaping Minds, One Story at a Time.
Photo by Collabstr on Unsplash Political influencers are rapidly reshaping the landscape of modern political campaigns by leveraging social media to strategically craft identities and deploy impactful narratives. Utilizing “identity propaganda theory,” these digital opinion-shapers, ranging from cultural figures to everyday individuals, employ microstories – brief, emotionally resonant narratives – to make complex political issues relatable and foster…
IntegratedMediaLiteracy